Joining Costa Rica’s essential country brand is crucial for our company for several reasons. Firstly, by associating our brand with Costa Rica’s positive image and reputation, we will be able to increase the credibility and trust of our customers. We contribute to the national effort to promote Costa Rica as a quality, sustainable, and culturally rich destination. We will open up business opportunities and strengthen relationships with the government and other local companies. By aligning ourselves with Costa Rica’s values and identity, we can differentiate ourselves in the international market and leverage the prestige associated with the country brand to expand our reach and increase our global competitiveness.